Stimulus and Eeken, subsidiaries of footwear brand- the Paragon group, have appointed Makani Creatives as their AOR to handle the brand creative and social media mandates for both brands. As per the company, the agency brings their full scale integrated brand communications capabilities to this partnership and will shape the narrative of both Stimulus and Eeken across traditional and new media. Moreover, Stimulus and Eeken are brands that are targeted to the youth and will benefit from Makani Creative’s strong pulse on this target segment. While Eeken is for the easy-going college kid, living life like #WeekendEveryday, Stimulus is meant …
