Stimulus and Eeken, subsidiaries of footwear brand- the Paragon group, have appointed Makani Creatives as their AOR to handle the brand creative and social media mandates for both brands.
As per the company, the agency brings their full scale integrated brand communications capabilities to this partnership and will shape the narrative of both Stimulus and Eeken across traditional and new media.
Moreover, Stimulus and Eeken are brands that are targeted to the youth and will benefit from Makani Creative’s strong pulse on this target segment. While Eeken is for the easy-going college kid, living life like #WeekendEveryday, Stimulus is meant for the young, early-jobbers full of dreams and go-getter energy.
“It is exciting to work on brands whose purpose is defined and promises to deliver more than just stylish products. Both brands have a shared DNA but distinct purpose. Stimulus is the true representation of India. It is a catalyst that will help Indians push beyond their limit and achieve what they set their eyes on. Eeken is a celebration of the lightness and joy of being young. Our role is primarily to help both the brands communicate across diverse mediums- be it mainline, digital or on-ground, without losing out its core essence,” Pavan Punjani, chief integration officer, Makani Creatives, added.
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